BIO

VSMONO BEGAN LIFE AS A STUDIO EXPERIMENT AND HAS GONE ON TO BECOME A SUB-STATEMENT IN CLOTHING AND GRAPHICS. THE LABEL WAS FOUNDED IN 2015 BY ELECTRONIC ARTIST JOHN LANCASTER.

JOHN RELIES ENTIRELY ON FORCED ERRORS WHEN CREATING NEW WORK, ESTABLISHING A PROVEN TRACK RECORD IN CONTEMPORARY DESIGN. HE STUDIED ENGLISH LITERATURE AT COLLEGE BUT DROPPED OUT TO LEARN MORE ABOUT HIS SYNTHESIZER:

“THE SYNTHESIZER IS A PERFECT EXAMPLE OF HOW FORCED ERRORS CAN LEAD TO EXHILARATING NEW OUTCOMES. AS A KID I HAD NO IDEA WHAT I WANTED TO DO; COMING FROM A MINING TOWN I HAD NO AMBITION OTHER THAN TO GET OUT; FORCED ERRORS ON A SYNTH GAVE ME THE IDEA TO EXPERIMENT - IN ART AND LIFE - WITHOUT A SET PLAN”

THE NAME VSMONO STANDS FOR ‘VERY SPECIAL MONOPHONIC’; A REFERENCE TO JOHN’S FIRST SYNTHESIZER.

OWN OFFICIAL PRODUCT + MERCHANDISE.

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VSMONO