VS MONO IS THE BRAINCHILD OF CREATIVE DIRECTOR AND BRITISH DESIGNER John Lancaster.  THe bRand SpeciaLISE in SELLING WEARABLE CONCEPT APPAREL BY APPOINTMENT VIA THEIR DIGITAL CMTM PROJECT.

 

BRAND - VS MONO

'A FIERCELY EXPERIMENTAL CLOTHING LABEL WITH A REPUTATION FOR PRECISION ARCHITECTURE IN DESIGN'  

 

 

 

 

EXPERIMENTATION IS A REFERENCE INTO THE UNSPECIFIED TIME IT TAKES TO RELEASE NEW WORKS. 

NO TWO DESIGNS ARE EVER THE SAME. BEST SELLING PRODUCTS INCLUDE STRUCTURED DRESSES, DECONSTRUCTED BLACK SUITS & WHITE SHIRTS.

 

 

- CONCEPT COLLECTORS

- MORE

 

 

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CREATIVE DIRECTION

'THE PATHWAYS IN A MODULAR SYSTEM ACTIVELY ENCOURAGE EXPERIMENTATION IN ORDER TO GENERATE AN INTERESTING OUTCOME - AND EACH TIME ENTIRELY DIFFERENT TO THE LAST. DIGITAL PARAMETERS SEW IT ALL TOGETHER' 

 

 

 

LANCASTER subversively EXPLORED a left field theory IN DESIGN CITING ANALOGUE AND DIGITAL SYNTHESIS AS AN APPEALING AESTHETIC opposed to fashion. 

HE published electronic WORKS with COMMERCIAL partner MATT HALL. NOTABLY AMBIENT dub giant Gaudi [TESTA "1105"], SEATTLE ELECTRONICA ARTIST ANDREW REICHEL [GEL-SOL 1104] AND VARIOUS ARTISTS [0003/0004]. ALL APPEAR ON em:t records. 

 

 

THEN IN 2007 ON A WHIM EXPERIMENTED WITH MONOCHROMATIC CLOTHING AND BRANDED CUSTOM TAILORING AT DUNHILL AND HACKETT - WHILST NEITHER BRANDS ARE CONCEPTUAL IT WAS A DIRECTION HE WOULD EXCEL IN. 

"THE DUNHILL BRAND HAS CHANGED VERY LITTLE SO I FOUND WAYS TO MANIPULATE WORKS. AND MEETING JEREMY [HACKETT] FOR THE FIRST TIME WAS LIKE MEETING ROBERT [BOB] MOOG, AN ICON WHO SAID VERY LITTLE BUT STOOD FOR SO MUCH".  

 

 

 

2015 - LANCASTER AND HALL FOUNDED VS MONO  

 

 

 

 

ALL RIGHTS RESERVED / 2017

VS MONO / REFORM