A 22 year competitive career as a junior and senior world champion diver; 4x European Silver medalist, 9x World Series medalist and overall World Series Champion, Commonwealth Bronze medalist and Double Olympic Finalist in Beijing and London 2012.

Born in South East London. The grandson of Boxer and legendary promoter Stan Baker, Nick Robinson Baker excels in body performance, it's in his DNA. It is therefore no coincidence 'precision' personal tailoring became a natural and fundamental transition from the gym to the studio.

'I have built a solid relationship with [founder] John Lancaster and now I have the honour of working alongside him bringing a new element to the studio. It is a real privilege after the years of talking about VS MONO to finally be working for the company that makes me tick so much. Most of all, being able to call myself a personal tailor, to collaborate with an extraordinary client base and pop a twist in the game is only now - finally - possible'.





A fiercely experimental designer with a deep rooted passion for creating wearable and concept clothing idiosyncratic of the outsider in you. 

Born in Worksop - a coals throw away from Sheffield - specialising in deconstructed tailoring on Savile Row, formal tailoring at Alfred Dunhill & Hackett and in concept dress design at art exhibitions & film premiers [BAFTA/EMMYS]. Inspiration - drawn from electronic art - define a lifelong career in all disciplines; working and collaborating alongside many; They remain anonymous and interviews are rare with the exception of a personal contribution to Dr. Martens: A history of Rebellious Self-Expression. Everything else is an estimation in view of others.

In 2015 John and business partner Matthew Hall co-founded VS MONO as a wider influence in personalised clothing. They co-found concept uniform company REFORM - see at the Arts Club & 67 P/MALL - in the same year.





Please schedule private commission appointments ON-LINE or email Charlotte O’Loughlin for further assistance, cost and private events.